{"id":2020,"date":"2021-01-27T01:16:45","date_gmt":"2021-01-27T01:16:45","guid":{"rendered":"https:\/\/indonesiadetective.com\/?p=2020"},"modified":"2021-01-28T09:19:31","modified_gmt":"2021-01-28T09:19:31","slug":"brand-failures-indonesia","status":"publish","type":"post","link":"https:\/\/indonesiadetective.com\/id\/brand-failures-indonesia\/","title":{"rendered":"Kegagalan Merek"},"content":{"rendered":"\n


Indonesia telah lama menjadi magnet bagi merek internasional yang berencana memperluas kehadirannya di dunia global.\u00a0Meskipun ekspansi bisa berhasil, ada berbagai faktor yang harus dipertimbangkan bisnis sebelum melakukan ekspansi ke Indonesia (Lembaga Investigasi Negara)<\/em>.<\/p>\n\n\n\n

Ada beberapa contoh menonjol yang gagal hadir di Indonesia. Bukti menunjukkan bahwa kegagalan ini bermuara pada strategi pasar yang dipertimbangkan dengan buruk bersama dengan kecenderungan untuk menggeneralisasi pasar Indonesia yang beragam. <\/p>\n\n\n\n

Seven-Eleven (7-11)<\/h4>\n\n\n\n

7-11 is seen almost everywhere in Asia as the number one convenience store at least in Singapore and Thailand. However, even though there are no 7-11s in Indonesia this is not for want of trying. In Indonesia, 7-11 decided to target the youth and adopted the idea of being a place for the\u00a0younger generation to hang out\u00a0with free Wi-Fi (Lembaga Investigasi Negara)<\/em>.<\/p>\n\n\n\n

It did attract a lot of youngsters, but most of them just bought inexpensive items and would just sit there and use the free Wi-Fi, without purchasing other goods. The sales suffered tremendously, and 7-11 was forced to withdraw from Indonesia<\/p>\n\n\n\n

Nando\u2019s<\/h4>\n\n\n\n

Nando\u2019s once opened a store in a mall and soon after had the same fate as other major brands. Nando\u2019s failed mostly because Indonesians preferred a chicken dining place that was\u00a0more affordable (Lembaga Investigasi Negara)<\/em>. Let\u2019s not forget that Indonesia is still a developing country. In addition Indonesia uses a vast range of spices in its recipes. Nando sauces options were not unique enough.<\/p>\n\n\n\n

Walmart<\/h4>\n\n\n\n

Walmart used to have a store at Pluit Village\u00a0\u2013\u00a0a shopping center located on Jl. Pluit Indah Raya,\u00a0Pluit, Penjaringan, North Jakarta, Indonesia.\u00a0The main reason for Walmart\u2019s failure in Indonesia was that consumers took advantage of the 30-day return policy. As a result, sales were always low, and residents in Indonesia did not have high purchasing power like people in the USA (Lembaga Investigasi Negara)<\/em>.\u00a0<\/p>\n\n\n\n

Petronas<\/h4>\n\n\n\n

Originally from Malaysia, this petrol company was actually quite successful in Indonesia at the start. However Indonesians stopped buying Malaysian products as a result of the Indonesia-Malaysia confrontation. The confrontation  was a violent conflict from 1963\u201366 that stemmed from Indonesia\u2019s opposition to the creation of Malaysia, and led to the closedown of Petronas.<\/p>\n\n\n\n

Ford, GM and Chrysler<\/h4>\n\n\n\n

Unlike Japanese car brands, these American automobile brands have not succeeded in Indonesia despite high expectations and an aggressive market strategy. These brands howver failed to appreciate that Indonesia has a relatively weak automobile market as compared with other Asian regions. Although they have tried to enter the market in Indonesia a few times their sales figures were always low and they have had to withdraw.<\/p>\n\n\n\n

What Should a Business Avoid In Indonesia?<\/h4>\n\n\n\n

Indonesia adalah salah satu negara paling beragam di dunia. Ada perbedaan besar antara orang miskin dan orang kaya serta daya beli mereka, dan menyasar semua warga negara pada saat yang sama terhambat oleh perbedaan agama, tradisi dan gaya hidup.<\/p>\n\n\n\n

Meskipun Indonesia mengalami pertumbuhan yang baik dalam beberapa tahun terakhir, namun Indonesia tetap merupakan negara berkembang dan tidak boleh didekati dengan cara yang sama seperti negara maju.\u00a0Upah minimum di Indonesia berbeda di setiap wilayah, dan lokasi bisnis Anda merupakan keputusan yang sangat strategis (Lembaga Investigasi Negara)<\/em>.<\/p>\n\n\n\n

Orang Indonesia akan memiliki loyalitas merek yang kuat, dan perusahaan yang entah bagaimana menghina atau tidak mematuhi nilai-nilai dan budaya tradisional akan segera menderita antagonisme terhadap produk dan layanan mereka.\u00a0Tak ketinggalan peran kuat media sosial di Indonesia yang dapat menghancurkan bisnis Anda atau menyebabkan penurunan penjualan dalam beberapa hari (Lembaga Investigasi Negara)<\/em>.\u00a0<\/p>\n\n\n\n

Lantas, apa yang tidak boleh Anda lakukan saat berekspansi ke Indonesia?<\/p>\n\n\n

  1. Ingatlah bahwa apa yang berhasil di tempat lain mungkin tidak berhasil di Indonesia<\/li>
  2. Jangan memilih pasar terbesar tapi fokuslah pada segmennya<\/li>
  3. Jangan pernah meremehkan pengaruh nilai-nilai budaya tradisional di Indonesia.<\/li><\/ol>\n\n\n

    Badan Investigasi Swasta Indonesia dan Badan Investigasi Swasta Bali Eye menawarkan layanan detektif Jakarta di Jakarta. Investigasi Jakarta (Detektif Jakarta) meliputi investigasi pribadi, dan Jasa pencarian. Kami juga dapat menawarkan Medan melalui detektif Medan kami dan juga Bali Investigasi swasta. Layanan kami luas dan mencakup detektif swasta perselingkuhan dan Investigasi asuransi. Kami bekerja di seluruh Indonesia (termasuk Lombok detektif dan Investigasi) dan Jasa Investigasi swasta dan Bali detektif wanita.<\/em><\/p>\n\n\n\n

    Untuk informasi lebih lanjut tentang bagaimana Lembaga Investigasi Swasta Indonesia, Agensi Investigasi Swasta Bali Eye, Agensi Detektif Wanita Indonesia atau Uji Tuntas Bisnis Indonesia dapat membantu Anda, silakan hubungi kami. Kami menawarkan layanan investigasi swasta di Jakarta, Bali, Medan, Kalimantan, dan seluruh Indonesia. Layanan kami meliputi orang hilang, mitra curang, uji tuntas bisnis, pengawasan.\u00a0<\/em><\/p>\n\n\n\n

    Artikel lainnya bisa diakses disini<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    Indonesia telah lama menjadi magnet bagi merek internasional yang berencana memperluas kehadirannya di dunia global.\u00a0Meskipun ekspansi bisa berhasil, ada berbagai faktor yang harus dipertimbangkan bisnis sebelum melakukan ekspansi ke Indonesia (Lembaga Investigasi Negara). Ada beberapa contoh menonjol yang gagal hadir di Indonesia. Bukti menunjukkan bahwa kegagalan ini bermuara pada strategi pasar yang dipertimbangkan dengan buruk bersama […]<\/p>\n","protected":false},"author":2,"featured_media":1884,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","editor_plus_copied_stylings":"{}","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[],"tags":[],"class_list":{"0":"post-2020","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"entry"},"featured_image_urls_v2":{"full":["https:\/\/indonesiadetective.com\/wp-content\/uploads\/2020\/01\/brand_failures.jpg",400,300,false],"thumbnail":["https:\/\/indonesiadetective.com\/wp-content\/uploads\/2020\/01\/brand_failures-150x150.jpg",150,150,true],"medium":["https:\/\/indonesiadetective.com\/wp-content\/uploads\/2020\/01\/brand_failures-300x225.jpg",300,225,true],"medium_large":["https:\/\/indonesiadetective.com\/wp-content\/uploads\/2020\/01\/brand_failures.jpg",400,300,false],"large":["https:\/\/indonesiadetective.com\/wp-content\/uploads\/2020\/01\/brand_failures.jpg",400,300,false],"1536x1536":["https:\/\/indonesiadetective.com\/wp-content\/uploads\/2020\/01\/brand_failures.jpg",400,300,false],"2048x2048":["https:\/\/indonesiadetective.com\/wp-content\/uploads\/2020\/01\/brand_failures.jpg",400,300,false],"mini-thumbnail":["https:\/\/indonesiadetective.com\/wp-content\/uploads\/2020\/01\/brand_failures.jpg",75,56,false],"team-member":["https:\/\/indonesiadetective.com\/wp-content\/uploads\/2020\/01\/brand_failures.jpg",400,300,false],"ab-block-post-grid-landscape":["https:\/\/indonesiadetective.com\/wp-content\/uploads\/2020\/01\/brand_failures.jpg",400,300,false],"ab-block-post-grid-square":["https:\/\/indonesiadetective.com\/wp-content\/uploads\/2020\/01\/brand_failures.jpg",400,300,false]},"post_excerpt_stackable_v2":"

    Indonesia telah lama menjadi magnet bagi merek internasional yang berencana memperluas kehadirannya di dunia global.\u00a0Meskipun ekspansi bisa berhasil, ada berbagai faktor yang harus dipertimbangkan bisnis sebelum melakukan ekspansi ke Indonesia (Lembaga Investigasi Negara). Ada beberapa contoh menonjol yang gagal hadir di Indonesia. Bukti menunjukkan bahwa kegagalan ini bermuara pada strategi pasar yang dipertimbangkan dengan buruk bersama dengan kecenderungan untuk menggeneralisasi pasar Indonesia yang beragam.  Seven-Eleven (7-11) 7-11 is seen almost everywhere in Asia as the number one convenience store at least in Singapore and Thailand. However, even though there are no 7-11s in Indonesia this is not for want of trying.…<\/p>\n","category_list_v2":"Tak Berkategori","author_info_v2":{"name":"IPIA","url":"https:\/\/indonesiadetective.com\/id\/author\/admin-2\/"},"comments_num_v2":"0 comments","yoast_head":"\nLembaga Investigasi Negara - Kegagalan Merek - IPIA<\/title>\n<meta name=\"description\" content=\"berbagai faktor yang harus dipertimbangkan dalam bisnis sebelum melakukan ekspansi ke Indonesia (Lembaga Investigasi Negara).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/indonesiadetective.com\/id\/brand-failures-indonesia\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kegagalan Merek\" \/>\n<meta property=\"og:description\" content=\"berbagai faktor yang harus dipertimbangkan dalam bisnis sebelum melakukan ekspansi ke Indonesia (Lembaga Investigasi Negara).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/indonesiadetective.com\/id\/brand-failures-indonesia\/\" \/>\n<meta property=\"og:site_name\" content=\"Indonesia Private Investigation Agency\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-27T01:16:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-28T09:19:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/indonesiadetective.com\/wp-content\/uploads\/2020\/01\/brand_failures.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"IPIA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Ditulis oleh\" \/>\n\t<meta name=\"twitter:data1\" content=\"IPIA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimasi waktu membaca\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 menit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/indonesiadetective.com\\\/id\\\/brand-failures-indonesia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/indonesiadetective.com\\\/id\\\/brand-failures-indonesia\\\/\"},\"author\":{\"name\":\"IPIA\",\"@id\":\"https:\\\/\\\/indonesiadetective.com\\\/#\\\/schema\\\/person\\\/3858c9a3a83500a7e55df8b71d9686d8\"},\"headline\":\"Kegagalan Merek\",\"datePublished\":\"2021-01-27T01:16:45+00:00\",\"dateModified\":\"2021-01-28T09:19:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/indonesiadetective.com\\\/id\\\/brand-failures-indonesia\\\/\"},\"wordCount\":763,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/indonesiadetective.com\\\/id\\\/brand-failures-indonesia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/indonesiadetective.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/brand_failures.jpg\",\"inLanguage\":\"id\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/indonesiadetective.com\\\/id\\\/brand-failures-indonesia\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/indonesiadetective.com\\\/id\\\/brand-failures-indonesia\\\/\",\"url\":\"https:\\\/\\\/indonesiadetective.com\\\/id\\\/brand-failures-indonesia\\\/\",\"name\":\"Lembaga Investigasi Negara - 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